Avinash Kaushik, author of two best selling marketing books: Web Analytics 2.0 and Web Analytics: An Hour a Day, and the Digital Marketing Evangelist of Google. He is a true marketing guru who has inspired many audiences with his powerful speech and scientific approach of marketing analytics. As the Chair of the SES Shanghai...
Read more →If it dies, let it die with dignity. You don’t pronounce death of a product with bad spelling.
According to the Chinese search engine giant — Baidu, Nokia is still the number one mobile phone in China with 27.8% market share, followed by the combined local Shanzhai brands (refers to Chinese imitation and pirated brands and goods, particularly electronics) with 20.4%, and then Samsung takes the 3rd position with less than 10% market share.
When we think of marketing, our mind is always dominated by a series of actions: Engaging potential customers, sending and receiving product messages, concluding sales, etc. In today’s marketing sphere, all the marketing actions are widely spread in the physical world as well as the virtual world. Marketers are dealing with the complexity of...
Read more →I wrote in my last post for how bad that Nokia Lumia 800 had its marketing done to engage the people. TechCrunch has an article “When You Have To Buy Their Love, You’ve Lost” which mentions Nokia Microsoft offer $10 to $15 commission to the on-premise retail sales for each Nokia Windows phone handset...
Read more →It is good to be back in the blogosphere after dropping Tradedot – my blog space for two years. But I haven’t stopped writing. I keep my writing for Clickz Asia and also do a lot of tweeting in Sina Weibo – the Chinese twitter. Now I am back and pick up Tradedot again....
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