• Archive for October, 2008

    Turn Feel-Good Marketing Strategy To “Real Good.”

    by  • October 25, 2008 • Advertising, B2B, Digital Marketing, Integrated Marketing, Internet, Media, User Engagement • 0 Comments

    Question remains frequently asked these days is: how much marketing budget has skunk considerably due to the financial cutback? Well, we must admit that marketers’ psychology is indeed affected by the economic downturn. But how you justify the reduce of your marketing spend depends on how marketing works in your organization. Let me borrow a [...]

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    Hong Kong B2B Gains Momentum In Tough Economy

    by  • October 12, 2008 • Advertising, B2B, Digital Marketing, Hong Kong, Internet, Media • 0 Comments

    Kevin Huang, the CEO of Pixel Media, just dropped me a note for the HKTDC – Hong Kong Trade Development Council and Pixel Media party. Kevin’s company, Pixel Media, is one of the most successful Internet advertising networks in the region. Kevin is a long-time respectable expert in digital media industry. He throws a party [...]

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    Perspective

    by  • October 7, 2008 • Advertising, B2B, Blogging, Business Experience, Communication, Digital Marketing, Second Opinion Marketing • 1 Comment

    Yesterday I was giving an internal training for my colleagues. I was asked, “as a digital marketer, what is the difference in B2B versus B2C marketing in terms of practice?” It wasn’t the first time that I answered this question. In a very broad perspective, I think there is no difference in terms of practice. [...]

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    Clickers Versus Buyers

    by  • October 5, 2008 • Advertising, B2B, Behavioral Targeting, Buyer, Digital Marketing, Internet, User Engagement, User Experience • 0 Comments

    How do you plan your B2B online marketing? Although we all speak “conversion” in the B2B world, I see many online campaigns these days are still designed to drive traffic. Many marketers are looking at the Click-Through-Rate (CTR) as the key metric. I have been sharing my view in this blog about CTR. It is [...]

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