• Archive for January, 2009

    Tactics To Target Buyers In China

    by  • January 31, 2009 • Advertising, B2B, Behavioral Targeting, Business In China, Buyer, Digital Marketing, Emerging Market, Integrated Marketing, Internet, lead management, Supplier • 0 Comments

    ComScore recently published a statistic for the world’s Internet population. In views of the regional spread, the Internet audiences of Asia Pacific are almost equal to the combined US and Europe. China has the largest Internet population with 179.7 million. I am suddenly inspired by all these numbers and I want to share two...

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    Narrating China Internet Ad Business

    by  • January 1, 2009 • Advertising, Behavioral Targeting, Business Experience, Business In China, Digital Marketing, Internet, Media • 0 Comments

    I have been spending 80% of my time working in Shanghai. Though the market isn’t new to me, I am still understanding how it works. On this new year day, let me share what I am curious to know: Briefly speaking, less than 5 major Chinese Internet portals account for over 80% Internet traffic....

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