• Archive for March, 2009

    Socializing Your B2B Marketing Plan For China

    by  • March 19, 2009 • Advertising, B2B, Business In China, Buyer, Digital Marketing, FACEBOOK, Internet, Media, Second Opinion Marketing, Social Media, Supplier, Twitter, User Engagement • 2 Comments

    Today I give a speech at the B2B integrated marketing forum in Shanghai. If you follow my blog for long, you have been reading a lot for this topic. B2B marketing in China is always supplier-driven and buyer-centric. Suppliers who advertise to engage buyers and aim for a sales conversion. This is a typical...

    Read more →

    Buyer’s Patience Level

    by  • March 3, 2009 • B2B, Business In China, Buyer, Digital Marketing, Emerging Market, Integrated Marketing, Internet, Media, Sourcingizer, Supplier, Usability, User Engagement, User Experience • 0 Comments

    Data acquisition is a big piece of e-marketing especially for B2B. Previously Frontiers Digital helped German-based trade show organizer, Messe Frankfurt, to conduct an exercise for testing the user patience level when acquiring buyer registration over the Internet. Two forms were designed with one shorter and the other one has a longer length. They...

    Read more →