Rupert Murdoch and Tom Curley were addressing in the World Media Summit in Beijing warned that the content aggregators such as Google and blog sites are plagiarizing and stealing from the paid content providers. Whether or not the content published on Internet should be free has been brought into numerous debates for long. I...
Read more →Last month I was in Beijing to speak for an ad network event. It was co-hosted by AdChina who recently just closed a funding led by News Corp. In the event, there were quite a few presentations about the network practice such as advanced targeting, CPM model, cross-platform ad delivering, etc, etc. All these...
Read more →An advertising copy can always tell how a marketer wants you to perceive a brand. In this post, let’s compare a couple of key B2B advertisers in this region and see what’s inside the mind of these marketers. Global Sources uses “Source from quality China, Asian & Indian Suppliers in Hong Kong” to promote...
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