Size Does Matter
by Eddie Choi • March 13, 2010 • Advertising, Business Experience, Business In China, Media • 0 Comments
In the agency world, size does matter now means small is beautiful. This is not new to everyone of us in the field. The size and skill issue in the agency world has been a synchronicity. Here is the chronical. In early 2008, an ANA, IAB and 4A’s joint-study on the marketing & media...
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