• Archive for April, 2010

    Apple In-App Advertising

    by  • April 10, 2010 • Advertising, Behavioral Targeting, FACEBOOK, Media, mobile marketing, User Engagement, User Experience • 0 Comments

    Will Apple really nail the mobile advertising with iAd? 100 million Apple mobile devices (combining iPhones, iPod touch, and iPad), 10 ads per device for 1 billion ad opportunities per day. It is huge. If you have watched the iAd demo, it is not a display type of advertising nor anything close to the conventional [...]

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    Life Without Google, Business Not As Usual

    by  • April 4, 2010 • Advertising, B2B, Business In China, Buyer, Google, Media, Search Advertising, SME, Supplier, User Engagement, Vertical Search • 0 Comments

    Everyone of us has been reading a lot about Google pulling out its search engine business from China. I am not going to join the debate for the censorship issue or the hacking instance. As a digital marketer in China, I concern business that functions without a good media platform will inevitably bring us many [...]

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