Last year I was experimenting a new trade show feature. I teamed up with Hong Kong Yellow Pages and eBay to create the first online sample store for a gifts and premium trade show in China. I must give credit to my friend Mr. Lawrence Wan, who is the Director of Digital Business of...
Read more →The market in Hong Kong has been speculating for quite a while about the B2B cross-media consolidation. Last year we had the high-profile entrance of Globalsources, its China Sourcing Fair took the trade show industry by storm. Last week the rumor mill was spinning for the suspended Kenfair share trading on the stock market,...
Read more →I read an article “Trade Shows, Web 2.0 Style” on Forbes online. A very catchy title that draws my attention. But the editorial is kinda disappointing. After all these years, the fellow media are still chasing the myth of virtualosity. Certainly, I am not a big fan of Second Life. Although I know how...
Read more →Proximity Marketing. Wikipedia has this explanation, Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. I like the name “proximity marketing” because it not only sounds very hip, but also self-explanatory by itself, and makes perfect sense for trade shows. 3 years ago I had my first encounter...
Read more →Correct me if I’m wrong. We don’t have any IT business trade show in Hong Kong since the last Asian IT Expo held in 2004. Back then we used to have a couple of IT shows for business community. I guess one of the reasons would be the rise of Internet which opened up...
Read more →Yesterday I read a hilarious local news about a jewellery and watch trade show which took place in Hong Kong AsiaWorld Expo. Here is the quote-n-quote from the live report on the fairground, … not many visitors have come and visited the show. I have been here for 1 hour. I see merely 20...
Read more →I will name my Ad Tech panel session: “B2B 2.0.” Pretty Sleek huh. But then I spot another keynote session called “Internet 3.0 !!” Wow, the world does move fast. Well, by the new world standard, many B2B marketers are still living in the 1.0 way of life. And I have reason to believe,...
Read more →Team up with Paul Woodward from BSG, Mike Hay from Ringier Publishing, and David Wei from Alibaba, four of us will speak for a panel session at Ad Tech Beijing next month. The session is about China B2B business landscape. I believe this is the first time that we have such a great mix...
Read more →Recently Paul Woodward in his Asia Business Media Blog comments, … The B2B companies are probably less well geared up than their B2C counterparts with the right sort of people in their marketing departments to do this well. And, they’re not used to the transparency, immediacy and scepticism which accompanies the Web 2.0 world....
Read more →I am not a brand marketer. But in my ecosystem of everyday work, I spend a fair bit among of time working with them. Two months ago, I had a bizarre experience meeting a company with a very strong brand in China. Believe me, if your Rolodex is organized by brands, this business card...
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