Avinash Kaushik, author of two best selling marketing books: Web Analytics 2.0 and Web Analytics: An Hour a Day, and the Digital Marketing Evangelist of Google. He is a true marketing guru who has inspired many audiences with his powerful speech and scientific approach of marketing analytics. As the Chair of the SES Shanghai...
Read more →According to the Chinese search engine giant — Baidu, Nokia is still the number one mobile phone in China with 27.8% market share, followed by the combined local Shanzhai brands (refers to Chinese imitation and pirated brands and goods, particularly electronics) with 20.4%, and then Samsung takes the 3rd position with less than 10% market share.
I wrote in my last post for how bad that Nokia Lumia 800 had its marketing done to engage the people. TechCrunch has an article “When You Have To Buy Their Love, You’ve Lost” which mentions Nokia Microsoft offer $10 to $15 commission to the on-premise retail sales for each Nokia Windows phone handset...
Read more →SEO and Social Integration The most common search and social marketing integration comes to a marketer’s mind is to generate traffics to his/her website using social media. It usually involves posting a link in a message, such as a blog post, a short post on Weibo, or a message on the wall of a...
Read more →This article was a white paper that I wrote for the Search Engine Strategies Shanghai Conference in 2010. The paper used China as the background market, it was written mainly to introduce a best practice for search and social marketing integration. It explored the basics of how to engage target audience using search engines as...
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