• Digital Marketing

    China’s Perspective of Integrated Search And Social Marketing (Part Two)

    by  • January 2, 2012 • Business Experience, Digital Marketing, Feature, Search Advertising, SEO, Social Media • 0 Comments

    SEO and Social Integration The most common search and social marketing integration comes to a marketer’s mind is to generate traffics to his/her website using social media.  It usually involves posting a link in a message, such as a blog post, a short post on Weibo, or a message on the wall of a social [...]

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    China’s Perspective of Integrated Search And Social Marketing (Part One)

    by  • January 2, 2012 • Business In China, Digital Marketing, Feature, Search Advertising, SEO, Social Media • 0 Comments

    This article was a white paper that I wrote for the Search Engine Strategies Shanghai Conference in 2010. The paper used China as the background market, it was written mainly to introduce a best practice for search and social marketing integration.  It explored the basics of how to engage target audience using search engines as well [...]

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    No-Frills B2B Advertising Insight

    by  • July 13, 2009 • Advertising, B2B, Business In China, Buyer, Digital Marketing, Emerging Market, Hong Kong, Internet, Supplier • 0 Comments

    In this post I want to share some statistics with you. These are the data researched and analyzed by my colleagues. You may consider they are something no-frills, but all these findings are real. During the period of Aug 2008 to April 2009, the buyers’ response of PRC B2B advertising for the first-tier overseas countries [...]

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    Outlook Of Hong Kong Digital Advertising Landscape

    by  • June 18, 2009 • Advertising, B2B, Business In China, Digital Marketing, Hong Kong, Internet • 2 Comments

    IAB Europe just released a finding of advertising expenditure survey said the growth in digital advertising significantly slowed down in 2008 especially in more mature markets, and the outlook for 2009 is even worse. The same study finds that growth in the new developing market like Poland has experienced a 60% growth rate and Slovenia [...]

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