• Digital Marketing

    The B2B Motto

    by  • November 15, 2008 • B2B, Buyer, Digital Marketing, Integrated Marketing, Media, Second Opinion Marketing, SEO, Social Media, Sourcingizer, Supplier, User Engagement, Virtual Exhibition • 0 Comments

    In many occasions I have to explain what is B2B digital marketing. My explanation has changed over time when new practice emerged, converged with old wisdom. Also the change of economic climate has its direct impact to business practice. We, the B2B marketers, must adopt and live on. Today I find the best way...

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    The Anthropology Of B2B Marketing

    by  • November 2, 2008 • B2B, Blogging, Business In China, Buyer, Digital Marketing, Event, Hong Kong, Keynote, lead management, Presentation, Second Opinion Marketing, SME, Supplier • 0 Comments

    My speaking season begins every year at about the X’mas time. This year I am going to speak for the e-Academy hosted by Reed Exhibitions and then the World SME Expo organized by Hong Kong Trade Development Council, followed by the Integrated B2B Online Marketing in Manufacturing 2009 held in Shanghai. All of these...

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    Turn Feel-Good Marketing Strategy To “Real Good.”

    by  • October 25, 2008 • Advertising, B2B, Digital Marketing, Integrated Marketing, Internet, Media, User Engagement • 0 Comments

    Question remains frequently asked these days is: how much marketing budget has skunk considerably due to the financial cutback? Well, we must admit that marketers’ psychology is indeed affected by the economic downturn. But how you justify the reduce of your marketing spend depends on how marketing works in your organization. Let me borrow...

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    Hong Kong B2B Gains Momentum In Tough Economy

    by  • October 12, 2008 • Advertising, B2B, Digital Marketing, Hong Kong, Internet, Media • 0 Comments

    Kevin Huang, the CEO of Pixel Media, just dropped me a note for the HKTDC – Hong Kong Trade Development Council and Pixel Media party. Kevin’s company, Pixel Media, is one of the most successful Internet advertising networks in the region. Kevin is a long-time respectable expert in digital media industry. He throws a...

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    Perspective

    by  • October 7, 2008 • Advertising, B2B, Blogging, Business Experience, Communication, Digital Marketing, Second Opinion Marketing • 1 Comment

    Yesterday I was giving an internal training for my colleagues. I was asked, “as a digital marketer, what is the difference in B2B versus B2C marketing in terms of practice?” It wasn’t the first time that I answered this question. In a very broad perspective, I think there is no difference in terms of...

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    Clickers Versus Buyers

    by  • October 5, 2008 • Advertising, B2B, Behavioral Targeting, Buyer, Digital Marketing, Internet, User Engagement, User Experience • 0 Comments

    How do you plan your B2B online marketing? Although we all speak “conversion” in the B2B world, I see many online campaigns these days are still designed to drive traffic. Many marketers are looking at the Click-Through-Rate (CTR) as the key metric. I have been sharing my view in this blog about CTR. It...

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    Finding Buyers In Bad Economy

    by  • September 28, 2008 • B2B, Behavioral Targeting, Business In China, Buyer, Digital Marketing, Exhibitor, Hong Kong, Integrated Marketing, Internet, Sourcingizer, Supplier • 0 Comments

    The current financial tsunami has further weakened the US economy. Recently I was asked by friends and colleagues in the trade show industry for whether or not there would be decrease of the US buyers traveling in Hong Kong and China for visiting trade shows. I think the answer is quite obvious. As far...

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    5 Deadly Sins That Ruin A Trade Show Website

    by  • September 27, 2008 • CGM, Communication, Digital Marketing, Exhibitor, Integrated Marketing, Internet, Second Opinion Marketing, SEO, Social Media, Usability, User Engagement, User Experience • 0 Comments

    October in Hong Kong is the month for trade show. I’ve met with a couple of trade show organizers who want to know how online media works to support their events. Truth is, trade show organizers have been building websites to promote their events for over a decade. But still either the online vehicle...

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    Canton Fair Dot Com

    by  • September 15, 2008 • B2B, Business In China, Buyer, Digital Marketing, Ethic, Exhibitor, Global Sources, Google, Hong Kong, Integrated Marketing, Internet, SEO, SME, Sourcingizer, Supplier • 3 Comments

    Guess who runs Cantonfair.com?  It is Global Sources. The domain name was registered in 1997, four years before the Canton Fair official domain – Cantonfair.org.cn. The domain history tells us it was registered by a company called Promoexport Advertising Consultants Sdn Bhd and hosted under two Global Sources domain servers since 2001. The website...

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