When we think of marketing, our mind is always dominated by a series of actions: Engaging potential customers, sending and receiving product messages, concluding sales, etc. In today’s marketing sphere, all the marketing actions are widely spread in the physical world as well as the virtual world. Marketers are dealing with the complexity of...
Read more →Data acquisition is a big piece of e-marketing especially for B2B. Previously Frontiers Digital helped German-based trade show organizer, Messe Frankfurt, to conduct an exercise for testing the user patience level when acquiring buyer registration over the Internet. Two forms were designed with one shorter and the other one has a longer length. They...
Read more →ComScore recently published a statistic for the world’s Internet population. In views of the regional spread, the Internet audiences of Asia Pacific are almost equal to the combined US and Europe. China has the largest Internet population with 179.7 million. I am suddenly inspired by all these numbers and I want to share two...
Read more →I wrote this on the plane while heading back to Shanghai. 2008 has only 3 more days to go so I guess this post should be the last piece of the year. I want to talk about an old topic, “The future of exhibition.†The future of exhibition is still an offline world. The...
Read more →Recently I’ve been spending most of my time in Shanghai working with my China team. China’s fast changing digital media landscape has always amazed me every time when I am here. Especially when the world economy isn’t in good shape, a lot of business attentions are now being shifted to look for new opportunity....
Read more →In many occasions I have to explain what is B2B digital marketing. My explanation has changed over time when new practice emerged, converged with old wisdom. Also the change of economic climate has its direct impact to business practice. We, the B2B marketers, must adopt and live on. Today I find the best way...
Read more →Question remains frequently asked these days is: how much marketing budget has skunk considerably due to the financial cutback? Well, we must admit that marketers’ psychology is indeed affected by the economic downturn. But how you justify the reduce of your marketing spend depends on how marketing works in your organization. Let me borrow...
Read more →The current financial tsunami has further weakened the US economy. Recently I was asked by friends and colleagues in the trade show industry for whether or not there would be decrease of the US buyers traveling in Hong Kong and China for visiting trade shows. I think the answer is quite obvious. As far...
Read more →October in Hong Kong is the month for trade show. I’ve met with a couple of trade show organizers who want to know how online media works to support their events. Truth is, trade show organizers have been building websites to promote their events for over a decade. But still either the online vehicle...
Read more →Guess who runs Cantonfair.com? It is Global Sources. The domain name was registered in 1997, four years before the Canton Fair official domain – Cantonfair.org.cn. The domain history tells us it was registered by a company called Promoexport Advertising Consultants Sdn Bhd and hosted under two Global Sources domain servers since 2001. The website...
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