Team up with Paul Woodward from BSG, Mike Hay from Ringier Publishing, and David Wei from Alibaba, four of us will speak for a panel session at Ad Tech Beijing next month. The session is about China B2B business landscape. I believe this is the first time that we have such a great mix...
Read more →I am not a brand marketer. But in my ecosystem of everyday work, I spend a fair bit among of time working with them. Two months ago, I had a bizarre experience meeting a company with a very strong brand in China. Believe me, if your Rolodex is organized by brands, this business card...
Read more →…. previously in Part 1. Years ago I had an interesting conversation with a trade show exhibitor to present a marketing plot. My client was telling me her experience of doing email marketing through Microsoft Outlook. One of the great features was to BCC every recipient so all the recipients will not be listed...
Read more →I was a “Double E” consultant and my everyday work was to advise “Event” and “E-marketing” strategies. Many of my clients were the trade show organizers. Back then, one common notion for most of my clients was “soliciting business through email is cheap and free.” Million copies of a marketing flyer can be fired...
Read more →The recent Global Sources taxi advertising campaign has caught my thought. Its original Ad message used to convey a message directly for their flagship HK trade show “The China Sourcing Fair” like this: Now, the new Ad catches my eyeballs with its NASDAQ trading symbol “GSOL” and a business proposition “Profit from China trade!”...
Read more →Technology is dominated by two types of people: those who understand what they do not manage, and those who manage what they do not understand.“ Yesterday I met Paul Woodward. Paul’s Asia Business Media Blog is on my RSS subscription which I will read it everyday. He is a senior veteran of trade show...
Read more →In the last 12 months I have been deeply involved in trade show business. It is a fierce competition indeed. Organizers are competing with each other by offering free wine and cappuccino to keep buyers to stay with the exhibitors; other free riders are trying to steal traffic by riding along the big players...
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