I wrote in my last post for how bad that Nokia Lumia 800 had its marketing done to engage the people. TechCrunch has an article “When You Have To Buy Their Love, You’ve Lost” which mentions Nokia Microsoft offer $10 to $15 commission to the on-premise retail sales for each Nokia Windows phone handset sold to a customer. Thats’ really bad.

I always hate to see when people are mixing sales with marketing. Marketing cannot be seen as a part of sales, nor even pre-sales. TechCrunch’s article makes a good point:

iOS did this by making smartphones simple, embracing the concept of “Apps” better than anyone else had before, and by riding that massive wave of momentum that comes from being Apple’s next shiny thing. Android did it by becoming the anti-iPhone.

Why couldn’t Nokia and Microsoft focus on the truly unique and innovative attributes of the new windows phone? The incentive-driven “marketing” has done nothing helpful but to demonstrate the unconfident side of the windows phone maker. In a recent Credit Suisse’s report, which gives the Nokia new phone a very positive forecast.

We fundamentally believe that Nokia’s focus on Windows will allow the company to drive a recovery through 2012 in both its top-line and earnings. The Credit Suisse Telecommunications Equipment Team also believes that Nokia will command 13.2% of the total smartphone market by calendar year 2013.

Please Nokia, please be focused and be brave to be a challenger. Few weeks ago when I walked into a store, it was your new phone that made me switch, not the $10-motivated salesperson. And now as a user of the new Nokia phone, I am feeling so proud of using it.