Spent two days speaking and meeting people at Ad Tech Beijing, my trip was ended and filled with lots of interesting conversation, industry update, impressive speeches, etc, etc. The 2nd day keynote by the CMO of Pepsi was the most impressive one by my standard. The speaker’s fluency of the topic, powerful visual aid, compelling cases, all added together for a good keynote speech. The topic was named “Internet 3.0.” Of course, I bet nobody and even the speaker himself had any idea about how the 3.0 would go. But he made a point, the user community should play an important role in future marketing technology. I share the same vision.

Topic such as CPM and CPC vs. eyeballs and conversion, stake and allocation for digital media in a marketing mix, all have been discussed and debated continuously over the years from 1.0 to 2.0 era. Seems that the technology part has taken a long path to go mainstream of the marketing practice in this region.

What else did I miss? This year, many speakers had touched on the topics about social networking. But all the discussion were not very conclusive nor insightful. The commercial value of social media doesn’t look particularly exciting.

In my B2B session, I didn’t have time to talk about integrated marketing campaign. Something like how to define KPI for inter-media and the continuity of performance can be accelerated to archive better ROI. I will write more about all these in my future B2B 2.0 posts.

I also met Debbie Weil, the Author of the book “The Corporate Blogging Book.” It is about blogging as a marketing vehicle. Debbie was so excited to see things in China were moving in ultra fast speed. Her book has just recently be translated into Chinese. She was in Ad Tech to speak for a session “How to build a corporate social network platform.”

Debbie showed me her new gadget. A small camcorder which does recording in a button with YouTube compatibility. Wow, the traveler 2.0.

Ok. I am a blogger and I use my blog to communicate with the like-mind people. Talking about blogging as a marketing vehicle, I like to call it the “Second Opinion Marketing.” Because all the threads of commentary, journalistic reviews, critiques plus neutrality can be very viral, sticky, and influential, provided that the marketer has a correct recipe for his/her content.

Ad Tech China will take place next year in Shanghai. Will see whatsnew….