It is good to be back in the blogosphere after dropping Tradedot – my blog space for two years. But I haven’t stopped writing. I keep my writing for Clickz Asia and also do a lot of tweeting in Sina Weibo – the Chinese twitter. Now I am back and pick up Tradedot again.

In this post, I would like to talk about how I feel for my new smartphone. No it isn’t from Apple nor Google, it is from Nokia and Microsoft. They have nailed it this time.

I was the first generation user of iPhone 2G and then switched to Android for the Nexus One by Google. Two weeks ago I was looking for a new phone. I hit on Nokia Lumia 800 which runs Microsoft Windows Phone 7 operating system. I am a data-conscious smartphone’s user, data connectivity is always my priority. I don’t like chatting on the phone but as a marketer I read a lot of feeds. I am also a heavy Google App user, which means I’ve adopted cloud for storing and retrieving information. I am a MAC guy so naturally I am obsessed in the simplicity of user interface design. When I met the new Nokia Lumia 800, it stunned me with its smooth and elegant style of navigation and the social-centric approach. I grabbed it and never looked back.

People know me as a marketer. So, let’s talk about the marketing of Nokia Lumia 800. I am surprised by how insufficient that the phone has done its marketing. At least, I wasn’t reached by any marketing and my motivation of buying the phone wasn’t because of Nokia’s marketing neither. It is just too little influence via news, opinions, reviews, etc.

I want to know how many people are talking about the phone on the web, so I did a Google search for the local (Hong Kong) content relevant to the brand keywords “Lumia 800,” “iPhone 4S,” “Galaxy Nexus,” and “iPhone 5.” Look what I’ve got:

You can see from a simple product-mention search query, Nokia Lumia 800 is overshadowed by all the competitors even the non-existent iPhone 5. In my exercise, iPhone 4S is surely the big win at all time.

I also found a lot of blog posts, tweets, which mentioned Nokia Lumia 800 were sharing the same piece of content. There wasn’t so much first-hand product review sort of articles. I know my marketing audit based on a couple of product-mention search queries on Google isn’t thorough enough to give a verdict. But what really make me feeling keen to write this blog post for Nokia’s new smartphone is that every good product deserves good marketing. There are bias and preference in the smartphone market which make changing the customer perception a difficult job. Without good marketing, even a brilliant product can turn obsolete faster than we expect.

Except the marketing part, which you can say technically it has nothing to do with the function and feature of the phone, I like my Nokia Lumia 800. It makes me go back to Nokia and Windows again.